Costco Beauty: 2025 Trends & Savings Guide
Costco Beauty Deals is more than a newsletter; it’s a community of beauty lovers sharing the latest bargains, exclusive bundles and insider tips.
As we head into 2025, the beauty industry continues to evolve. Consumers care about ingredients, crave products tailored to their needs and want brands that reflect their values.
Below are some of the year’s hottest trends — paired with smart ways to shop them at Costco for less.
1. Clean & Sustainable Beauty Meets Bulk Savings
At Costco you don’t have to choose between your values and your wallet. The warehouse club stocks multiple clean‑beauty brands in cost‑effective multi‑packs. Look for bundles of natural body lotions, aluminum‑free deodorants and cruelty‑free shampoos under the Kirkland Signature label or from trusted names like Dr. FORHAIR and The Honest Company. Buying in bulk cuts cost per unit and reduces packaging waste — a win for your wallet and the planet.
High‑end vs. Costco comparison: Trendy clean‑beauty brands such as Tata Harper and Drunk Elephant can cost upwards of $70 per moisturizer. At Costco, you can grab multi‑packs of serums from brands like COSRX and sunscreens for a fraction of the price.
Community tip: Watch for warehouse specials on eco‑friendly bundles during Costco’s online‑only sales; these deals are typically time‑limited and sell out quickly. Members have reported snagging vitamin‑C serums and mineral sunscreen duos at nearly half the price of department‑store alternatives.
2. Biotech Innovations & Lab‑Grown Ingredients
Beauty companies are taking cues from science to create sustainable, high‑performance formulas. Search volume for sustainable beauty has jumped 200 % since 2019. Instead of harvesting ingredients at scale — which can harm ecosystems — researchers are replicating natural processes in the lab.
One current biotech breakthrough gaining attention is the use of exosomes, microscopic vesicles extracted from plant cells. They act as messengers, prompting skin cells to regenerate. Experts predict exosome‑based treatments will become increasingly popular because they stimulate collagen production without the need for injectables.
What this means at Costco: Korean beauty (K‑beauty) brands have embraced biotech ingredients for years. Costco occasionally stocks value sets featuring hyaluronic acid serums and peptide‑rich creams at significantly lower prices than specialty retailers. Keep an eye on Costco Next deals, which often include exclusive bundles of lab‑grown serums and moisturizers with membership‑only pricing.
3. Inclusive Grooming & the Men’s Beauty Boom
Beauty isn’t just for women. TikTok’s #mensskincare hashtag has nearly 1.9 million views, and search volume for “men skincare routine” has skyrocketed 857 % in the last five years. Industry analysts expect the men’s personal‑care market to reach $110 billion by 2030. In one study, 56 % of men reported buying more skincare products than they did five years ago.
How to shop inclusively at Costco: The retailer has expanded its beauty aisle to include men’s skincare sets, beard‑care bundles and gender‑neutral fragrance collections. Brands like Nature Republic and Bulldog offer cleansers, moisturizers and shaving products tailored to men’s skin in multi‑packs. Nature Republic specifically has a simple all-inclusive and intensive skincare kit for those who are just getting into skincare. These value sets make it easy for men and non‑binary beauty enthusiasts to experiment without paying premium prices.
Join the Costco Beauty Deals Community
Staying on top of beauty trends doesn’t have to break the bank. By shopping strategically at Costco, you can experiment with clean ingredients, personalize your routine, embrace cutting‑edge biotech innovations and support inclusive grooming without overspending. Our community is here to share new product sightings, member‑only savings and honest reviews.
Want more insider tips? Subscribe to the Costco Beauty Deals newsletter to get weekly updates on flash sales, beauty bulk savings and exclusive bundles. You can also join our community on social media to swap product recommendations, compare high‑end and Costco alternatives and celebrate your latest beauty hauls. See you in the aisle!